Qualtrics
Qualtrics is a web-based tool for developing and distributing dynamic surveys.
As the Qualtrics brand administrator for the University of Missouri (MU) and University of Missouri-St. Louis (UMSL), the Assessment Resource Center is here to help you set up and manage your Qualtrics account. For common how-to questions and answers, please visit the University of Missouri Qualtrics Help Page.
Qualtrics is approved for up to DCL3 Data. No data classified as DCL 4 (Highly Restricted) should be included in any survey. View the university’s Qualtrics Usage Guidelines.
ARC Survey Services
Don’t have time to write it yourself? Hire ARC Survey Services to write, design, and administer your survey. We can help you with any one step or manage your entire project from end to end.
Free Accounts
All members of the MU community can have a free account that is subject to some restrictions like limited active surveys and response count.
MU users can automatically create a free account by signing in using their Pawprint. Read: How to Create a Qualtrics Account
MU Qualtrics PortalQualtrics Licenses
For more features beyond the limited account, MU divisions and departments can purchase Qualtrics licenses at a reduced rate by emailing arc@missouri.edu.
Qualtrics license fees for FY24, FY25, and FY26 are:
- Division – $8,800/year
- Department – $5,300/year
- Individual – $550/year
A Qualtrics license comes with the following add-on features:
- API Access
- 22 Question Types
- Conjoint Projects, including MaxDiff
- Outside Collaboration
- Expert Review
- Bot Detection
- SMS Distribution
- Offline App
- Table of Contents
- Quotas
- Stats iQ and Text iQ
Help our commitment to building accessible products and user experiences by exploring the Qualtrics Survey Accessibility support guide to optimize your Qualtrics survey for the broadest audience possible.
If you have additional questions, please email arc@missouri.edu.

Qualtrics Training and Support
Visit the Qualtrics XM Academic Support Portal for:
24/7 Support (Phone, Email, Chat)
Online User Community
Support Pages
The Assessment Resource Center provides user support for the University of Missouri (MU) and University of Missouri-St. Louis (UMSL). If you have additional questions, please email arc@missouri.edu.
Getting Started with Qualtrics
Qualtrics Support is your one-stop shop to learn how to use any part of the Qualtrics Platform.
An entire library of articles, manuals, and troubleshooting tools – right at your fingertips.
