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MA, Family Studies, University of Missouri

BA, Elementary Education, University of Missouri




Paula McFarling,
Senior Research Program Manager

Paula McFarling is a senior research program manager in the Research & Evaluation team with an extensive background in program evaluation, specializing in survey design, data collection, and focus groups. As a project manager and consultant, she has expertly executed large data collection projects involving both paper and online surveys as well as focus groups for ARC’s wide-ranging clientele, including private companies, government agencies, institutions of higher education, and school districts. Her focus in analysis and reporting of results is on providing the end-user with easy-to-understand and useful information.

She is currently working closely with institutional leadership on the ICE project, an extensive assessment platform offering students paper and online surveys for evaluating courses and instruction and providing instructors and their supervisors with reports of the results. The current platform under development offers top level administrators broad data regarding these student evaluations with more specific data for deans and department chairs. The project goal is to continually improve teaching across campus.

Along with ICE, Paula is also currently working closely with an institutional leadership team on the Mizzou Outcomes project, developing a system for surveying recent Mizzou graduates regarding their post-graduation destinations, collecting and analyzing the data, and reporting the results.

Paula is lead on the Missouri Bar Economic Survey Project, a biennial survey of Bar members regarding both personal and organizational economic factors. Aggregated data reports are used by both members and associated organizations.

Paula is also lead on the program evaluation of the AMASS Project, an NSF-funded STEM education program in its sixth year at Lincoln University in Jefferson City, MO. The evaluation has included annual surveys and focus groups with students and instructors along with secondary data reporting.

Paula is also working with the Trulaske College of Business at the University of Missouri in evaluating incoming freshmen and current juniors regarding their understanding of the core competencies of the Professional Development Program. After three data collection periods, an annual report is delivered.

She often works with a variety of schools and colleges, helping to refine and administer student and alumni surveys, as well as customer satisfaction surveys and work environment surveys. Data is collected and analyzed, and easy-to-read-and-understand reports are provided to the client.

Paula’s client-base is quite varied and has given her experience in many areas from collecting data on hunters, farmers, and gardeners to lawyers, public school teachers, and University faculty. Paula is the project manager for any large-scale paper or online survey project, devising timelines and budgets to meet the client’s needs, writing/editing questions for better data collection, overseeing the design of materials, tracking of distribution waves, collection of quality data and either overseeing analysis and reporting or delivering a final dataset to the client. Paula’s attention to detail provides for great questions, great-looking materials, and high response rates.

Prior to her position at ARC, Paula was a program evaluator for the eMINTS project for three years, evaluating implementation of hi-tech classrooms and constructive teaching methods throughout Missouri. Prior to that position, Paula worked as a research associate for a private marketing research company, specializing in focus groups and phone surveys.